Coverage of 2,022 20kg Weighted Devil’s Presses

Devil’s Press Challenge

On January 23rd, 2022, Khaleej Times covered Seena’s 2,022 Devil’s Press challenge - a fear never before accomplished, to raise awareness of mental strength and discipline. The entire challenge was live-streamed from beginning to end on TikTok. It took Seena 9 hours and 32 minutes to complete 2,022 Devil’s Presses with 20 kg of weight. He had one rule - do not step off the mat until he finished.

“I hope this will inspire people, and especially young people in the new generation, that anything you set your mind to can be done. But don’t only believe it, take action on it. And stay strong. Stay consistent. Don’t let people distract you, and most importantly accept pain as just something normal that happens during the journey. There will be times when every part of your body (soul, mind, body) are all telling you that you can’t go further, that you need to pause. That maybe today is not your day. There will be times when your own self will convince you that you should stop. That’s when you take one deep breath in and throw that thought out the window. You’ll notice it disappears and you’re back to where you paused. The most repetitive sentence that ran through my mind throughout the challenge was “just finish it”.” - Seena Akbary

Coverage of Tire Flipping Challenge in Gulf News

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Coverage of tire flipping challenge

On 10 May 2021, Gulf News covered a challenge Seena set for himself - to flip a tire from sun-up to sun-down while fasting. Seena challenged himself in order to prove that the human body and the human mind can achieve much more than people believe they are capable of, and that suffering can be a source of enormous growth.

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Under Armour

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Under Armour store in Dubai Mall

As an Under Armour athlete, Seena was the face of Under Armour’s flagship store in Dubai Mall during the first few months of its inauguration. The new store is the largest Under Armour store in the Middle East.

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Sun & Sand Sports

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#ShowThemYou campaign

Sun & Sand Sports “Show Them You” campaign, across social media and stores in the Middle East.

“Your drive has no limit! You can push harder, run faster, jump higher, stretch further.
It’s time to #ShowThemYou

Dubai Fitness Challenge 2020 & 2019

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#DUBAI30X30

Instructor for the 2020 and 2019 Dubai Fitness Challenge.

About the Dubai Fitness Challenge: Launched in 2017, the challenge is simple: complete 30 minutes of activity each day for 30 days. Dubai Fitness Challenge helps create a fitness-focussed mindset and inspires us all to seek healthy, active lifestyles. With a month-long calendar of free workouts, exciting fitness events and wellness-centric entertainment, there’s always plenty of inspiration to keep moving.

 
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Starbucks

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Plant-based sandwich campaign with Starbucks Middle East

Seena collaborated with Starbucks Middle East to promote and advertise the first plant-based sandwich option across Starbucks stores in the region.

G-Shock

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G-Shock MUDMASTER Series Watch

Seena directed and created a social media campaign video for G-Shock Middle East. The campaign advertised the new G-Shock MUDMASTER series watches. February 2020.

“The Mudmaster has been designed to withstand the toughest of conditions. With a digital compass, barometer, altimeter, thermometer and step tracker, you'll reach your goal even when challenges seem insurmountable. MUDMASTER – the perfect union of toughness and technical finesse.”